Branding a King
Category: Design / Branding/Identity, Design / Environmental, Designers/Studios, Events/Exhibitions,
Posted: May 8th 2013
No. of comments: 1
Imagine this. You are given just one week to brand the inauguration day of your country's new king - the first to take the throne in 123 years. Your brief is simple - create a design that is both festive and regal. The design cannot include a crown, nor show any text or images of the new monarch. Sound like a challenge? That was exactly what Amsterdam-based studio Koeweiden Postma found themselves doing for the April 30 inauguration of Willem-Alexander, the new King of the Netherlands. The solution is clean, bright and fits the brief. What do you think?