Brands stripped bare
Category: Blogs, Design / Branding/Identity, Design / Packaging,
Posted: Apr 18th 2011
No. of comments: 0
The guys at Antrepo have got this interesting project going on which is called 'Minimalist effect in a maximalist market'. They've taken existing brands and gradually stripped back the elements on the packaging until what's left at the end is just one font (which is Helevtica Neu Bold) without a logo or corporate sign on it. I think I'd agree with one of the comments that says that the third option usually works the best (for part two of the project). Nice and simple but still enough of the brand's own personality to make it stand out.
To see part one of the project click here and to see part two click here.