To have a successful graphic design career it is important that you:
- know how to take a take a clear design brief from a client
- understand the audience that you'll be interacting with through your design
- are able to brainstorm and come up with interesting and original ideas
- can execute ideas using industry leading design software (Adobe Creative Suite)
- understand finished art, whether it be for printed material or online media
- can work to tight deadlines in order to make commercially viable work
A world-class design education needn't take forever. It should be well-planned continuously adapted to the times and taught by passionate professionals; people who are still working and involved in the design industry and community.
Many people are under the impression that you need to study graphic design at a college or university for 2, 3 or even 4 years. However, at Shillington College (UK), Shillington College (Australia) and Shillington School (USA) you can learn from an industry relevant curriculum and graduate with a professional portfolio and the skills you need to start working on a real brief on the same day you start your first job as a graphic designer.
The dictionary definition of graphic design is the 'visual communication of an idea or concept'. However, it can be further reaching than that. Graphic designers can be seen as the 'silent heros of change' as they're the ones who can create imagery to entice, engage, educate and even disturb or shock (think of a poster for Amnesty International for example).
A graphic designer can make a product more desirable or can make a company appear more professional which, ultimately, is the deciding factor between whether someone chooses one product or company or the competition.
Graphic design can be seen everywhere in today's world; publishing (magazines, book covers), advertising (billboards, press ads), branding (company logos, t-shirts, shop signage), digital (websites, mobile), corporate (annual/financial reports), packaging, information graphics, posters, even restaurant menus, the list goes on. Many people think that you need to be an artist to be a graphic designer but this is not the case. Obviously bringing another skill such as illustration or photography into a design role would be an added bonus but it's not a prerequisite, just as knowing how to code a website is not expected but can also be useful. Graphic design is a broad industry with many opportunities and specialisations depending on each individual's interests and skillsets.