submarine crashes into milan street
Posted: Oct 7th 2013
No. of comments: 0
Yep, this is the best PR stunt ever for an insurance company. M&C Saatchi Milano "crashed" a submarine into a Milan street, complete with actors in scuba diving gear and wandering around dazed and confused as to how they'd messed up their directions. All this for a local insurance company selling their campaign "Protect Your Life". You never know what's around the corner!