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Want your message to stick?

  • Want your message to stick?

Category: Blogs, Design / Packaging, Resources / Educational, Resources / Reference,

Posted by: Tanya
Posted: Oct 9th 2012
No. of comments: 0

One of my favourite e-newsletters is Behance's '99u- Making Ideas Happen' – this month they've written a great article on 'Storytelling - How to make your message stick'.

It's a great read for any communicator, but is also especially perfect for Shillington students who are working on their packaging brief. Here are some key points from the article:

  • Figure out your controlling idea
  • Set the mood
  • Choose the right structure and stick with it
  • Keep it short
  • Use details and images to build empathy
  • Show vulnerability
  • Practise, practise, practise

Sounds like some GREAT tips to me!

Comments: 0

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