Matt Willey stop frame animation of Royal Academy Magazine
Category: Design / Editorial, Design / Publishing, Magazines,
Posted: Oct 18th 2011
No. of comments: 0
Matt Willey is (I believe) current joint Creative Director of Port Magazine which is is a 2011 start up mag for Men. If you get the chance to have a look at the layout and or read the mag, do it! Beautiful layout. Mmmmm yummy to the eyes. He has some awesome projects under his belt. He's joint creative and founder of studio8, a much admired studio. Everything they do is gold!
The video is of a past project done for the Royal Academy Magazine and shows the process of creating a striking layout at speed. It highlights thinking and doing work in unison. Experimentation is an important part of being a designer. Trying stuff out rather than taking a single direction leads to an improved solution.
There is no photoshop trickery or highly manipulated headings. Its all about SCALE/CONTRAST and BALANCE.