Hoefler & Frere-Jones advise on combining type faces.
Posted: Sep 21st 2011
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The type geniuses at Heofler Frere-Jones have put together these four tips, all built around H&FJ's Highly Scientific First Principle of Combining Fonts: keep one thing consistent, and let one thing vary.
- A palette with wit: use typefaces with complementary moods to evoke an upbeat, energetic air.
- A palette with energy: mix typefaces from the same historical period whose families have different features.
- A palette with poise: mix typefaces with a similar line quality if they offer different textures.
- A palette with dignity: mix typefaces with similar proportions and give each a different role.
You will find supporting references in their original post. They illustrated the four tips using their own typefaces but these principles could apply generally. However if you are looking for some of the most astounding and crafted typefaces in the world. These guys are it.
This was an old post from the previous blog originally posted by Meave in Melbourne. Thanks Meave.