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Branding the whole world will see...

  • Branding the whole world will see...
  • Branding the whole world will see...

Category: Design / Branding/Identity,

Posted by: Renee
Posted: Aug 8th 2011
No. of comments: 0

I was living in London when the 2012 London olympics branding was released... oooh the backlash, the bile that was spewed about this high profile brand. Now with just a year until the games open has public opinion improved?

So fast forward to now, the logo for the 2016 olympics in Rio has just been released. 70% of Brazilians like the logo but I have to wonder if maybe that is because they have seen it somewhere before?

I came across this cautionary tale on the Design Institute of Australia's site... an interesting read I must say!

Comments: 0

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