Love Twenty Two
Posted by: Emily Averill
Posted: Apr 20th 2011
Having just finished working on a fashion campaign brief it was quite the treat to come across this collaboration of fashion and design.
The HC logo proves yet again that simple can be strong, effective and interesting.
The bold type and basic graphic elements compliment and support the fashion rather than taking attention away from it.
Everything’s been locked down to the grid with clear hierarchy and effortlessly easy readability.
The desaturation of the images leaves the whole series feeling refined and high class.
A breath of fresh high fashion air.
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