The Tapas Wine Collection
Posted by: Loren McKone
Posted: May 13th 2014
This brand was created to export good Spanish wine at an affordable price. The graphical solution created by Eduardo del Fraile was inspired by the traditional elements of the bars in Spain. The menus in classic Spanish bars are written on the walls [often in chalk], orders are simply shouted to the cook and after eating teeth are cleaned with a wooden stick.
I like the simplicity of the design as well as its hand drawn appeal. I often pick a wine by its label [not always foolproof] but the added extra of advice on what to enjoy these wines with definitely captures me as a consumer.
The designer has his own studio where he produces work for brand identities, packaging and product design, publishing projects, interactive projects and applications in spaces.
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