Bond Creative Agency
Posted by: Charlotte Tansley Thomas
Posted: Oct 27th 2013
I love the work of Bond Creative, an agency with a focus on branding. I particularly like their Allsorts packaging - the black background is suggestive of liquorice and contrasts nicely with the bright, bold 'sweet' motifs. Bond's branding solution for interior decoration store, PINO is also very interesting. The word PINO means 'stack', and clever treatment of the letter 'i' has been used to suggest this. The font is strong and simple, and the bold use of colour works well. The branding has been successfully rolled out across a number of applications - letterhead, business cards, and even a shelving unit inside the store. Finally, Bond's solution for Helsinki Design Week is definitely worth a mention. Based on the theme 'co-creation', the concept is original and fun. It features great use of a single colour (orange), and is a brilliant example of balance and contrast.
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