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Category: Advertising, Designers/Studios,

http://re-sydney.co

Posted by: Chengzuo Zhen
Location: Melbourne
Posted: Jun 25th 2013

Whether or not this branding design for Optus (the second largest telecommunication company in Australia) suits its target market is up for debate, as a huge portion of its business comes from corporate, enterprise and government clients. But apparently this is for a younger demographic, and certainly a fresh breath of air compared with its traditional high tech image. From the hand-drawn typeface to the adorable brand character, a new approachable persona is created along with the introduction of a plethora of new colours, telling its customers that Optus is with them every step of the way and have solutions to all their problems.

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