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Brands stripped bare

Brands stripped bare

Category: Blogs, Design / Branding/Identity, Design / Packaging,

Posted by: Jen
Posted: Apr 18th 2011
No. of comments: 0

The guys at Antrepo have got this interesting project going on which is called 'Minimalist effect in a maximalist market'. They've taken existing brands and gradually stripped back the elements on the packaging until what's left at the end is just one font (which is Helevtica Neu Bold) without a logo or corporate sign on it. ...