Chronicles of Never (CoN) is a clothing and jewellery company based in Sydney, Australia. Under the direction of creator Gareth Moody, a former co-founder of Tsubi (Ksubi), the graphics are predominantly bold, simple and very effective. The given examples are fine art pieces that have been used on t-shirts. CoN usually sticks to bold graphics on a neutral colour palette. I particularly like the NOIR design. Letters are well aligned and slightly skewed to make the simple yet bold graphic pop. The lettering is light/fine which coincides with their targeting of higher end fashion as opposed to Ksubi's rag surf culture and the design reflects this aesthetic.

fashion, branding